![The 5 Steps to Smart Real Estate Agent Marketing Investments [Part 2]](https://www.outboundengine.com/wp-content/uploads/1392_1_thought-2123970_1920-e1548363787739-1080x675.jpg)
by Travis Balinas | Jul 23, 2014 | Real Estate
Yesterday, I posted the first two steps to making smart real estate marketing investments. That post covers two reasons the most common marketing activities real estate agents invest in don’t hit the mark. They are: Targeting the wrong audiences Investing in low-ROI...
![The 5 Steps to Smart Real Estate Agent Marketing Investments [Part 1]](https://www.outboundengine.com/wp-content/uploads/1393_1_absolutvision-468248-unsplash-1080x675.jpg)
by Travis Balinas | Jul 22, 2014 | Real Estate
Real estate agents’ marketing investments need to be smart and backed by statistics. However, as I recently discussed in a post, real estate agents keep investing in the wrong marketing activities that target the wrong audiences and have terrible return on...
by Travis Balinas | Jul 16, 2014 | Home Services
Home service professionals need to stop paying for leads, plain and simple. When you pay for leads, you’re investing in low quality prospects who only want to kick the tires, you’re getting a terrible return-on-investment (ROI) as a result, and you’re not growing your...
by Travis Balinas | Jul 9, 2014 | Mortgage
Good marketing for a loan officer takes a lot of time to perfect, and measuring email marketing metrics can mean the difference between having a great year or a not-so-great year. You have to have a continuous vested interest in it to see a return on your marketing...
by Travis Balinas | Jul 8, 2014 | Real Estate
The list of the worst marketing investments real estate agents can make might surprise you. Earlier, I wrote about the number one reason agents make bad marketing investments, which was that they don’t market to the right audiences. Now, let’s talk about what some of...
