by Tara Hall | Mar 9, 2022 | Business Strategy
Even though we read them, speak them and hear them almost non-stop, words are often an underrated component of a small business marketing plan. When used strategically, the right marketing power words cause people to take action. They click, open, buy and generate...
by Tara Hall | Sep 22, 2017 | Social Media Marketing
Most small business owners understand that social media is a significant piece of a comprehensive marketing strategy, but many don’t have the resources to dedicate a person or team to managing their social media accounts. That’s where automation comes in!...
by Tara Hall | Feb 4, 2016 | Social Media Marketing
Communication is the foundation of any plan to nurture existing customers. Existing customers trusted you once before; now you need to maintain that connection by staying top of mind so they come back to you in the future. But what communication methods work best?...
by Tara Hall | Nov 23, 2015 | Content Marketing
First impressions matter, and when it comes to marketing, every effort you put forth has the potential to be a “first impression” to someone. Whether it’s an email newsletter, a blog post or a social media update, each individual engagement can make...