by Erin Myers | Apr 11, 2016 | Email Marketing
An email newsletter should provide unique value to recipients while keeping the sender top of mind for repeat and referral business. Unfortunately, that’s often easier said than done. Let’s look at the anatomy of an email newsletter and identify the components...
by Erin Myers | Apr 6, 2016 | Email Marketing
Summer is almost here! It’s time to pull out your content calendar and get it ready for the upcoming season. Newsletter topics that are seasonally appropriate (be mindful of holidays too) will keep you relevant and your readers engaged. Getting into the nitty-gritty...
by Erin Myers | Mar 31, 2016 | Social Media Marketing
For the financial advisor, customer relationships are everything. You live or die by the size and quality of your network. But that network can take years to build, and if you’re down on your luck or just starting out, time may not be a luxury you can afford. Luckily,...
by Erin Myers | Mar 29, 2016 | Automotive, Content Marketing
Content marketing is more than a buzzword; it’s an essential strategy for any business owner. That said, if you work in the automotive industry, email and social media probably aren’t the first things on your mind when you get to work. We get that. But both of these...
by Erin Myers | Mar 28, 2016 | Email Marketing
Small business owners wear many hats. In fact, it’s reported that the average business owner ends up doing three to six extra jobs outside of their main role. And often, marketing falls onto their plates. Knowing this, we challenged our blog readers to test their...
