by Amanda Johnson | Jan 21, 2015 | Promotional Products
This year’s PPAI Expo in Las Vegas was, as usual, a whirlwind, and seeking out the promotional products trends for 2015 was no small task. Between helping with the OutboundEngine booth, talking to suppliers and seeing as many products as humanly possible in the span...
by Amanda Johnson | Oct 30, 2014 | Email Marketing
When it comes to taking risks with your marketing, it’s all about finding a happy medium. While there are certainly plenty of tried-and-true techniques for optimizing your email and social media marketing, sometimes shaking things up a bit can pay off. Unless you’re...
by Amanda Johnson | Sep 26, 2014 | Business Strategy
Back by popular demand, it’s the worst stock photos for marketing your business, part deux! As I explained in our last entry, creating designs for email campaigns requires slogging through a LOT of stock imagery, from the mediocre to the very bad to the...
by Amanda Johnson | Aug 13, 2014 | Promotional Products
As a distributor in the promotional products industry, you have access to a huge, constantly expanding catalog of branded products from thousands of suppliers. However, many of your longtime customers might not know that. Many distributors specialize in niche product...
by Amanda Johnson | Jul 17, 2014 | Promotional Products
As a distributor in the promotional products industry, you naturally have an interest in building and maintaining relationships with your clients and prospective clients. How else are you going to drive orders? As e-commerce becomes more and more prevalent, the...
