7 Facebook Post Ideas for Promotional Products Distributors

Coming up with good Facebook post ideas for promotional products distributors isn’t as easy as you might think. Sure, you can post photos of new products and remind people that placing orders ahead of time is smart planning, but that can get repetitive quickly.

We’ve spent some time looking at a wide variety of Facebook pages that distributors have put together and have selected some of the most successful trends to share with you.

Facebook post quality is incredibly important. In 2018, Facebook announced their new algorithm will prioritize “meaningful interactions” from friends and family over content from brands. This makes it even more important that you are posting content that will receive attention on your page.

We’ve got a free guide to learn how to get started with social media that is helpful if you’re just getting started with social. If you’re ready to get specific, below are 7 Facebook posts ideas for promotional product distributors can use on their pages to help boost their visibility and keep their customers coming back for more orders.

1. Run a Contest

Facebook contests are a way to get attention to your business page. Whether you decide to run your own offer or pay to run an offer using Facebook’s tool, this is a fun way to incentivize your fans throughout the year.

Also, don’t hang your hat on the follower count you see during and after a contest runs. There will be people who only follow you when it’s part of the contest rules and then drop off once the winner is announced. Some of those people may turn into long-term customers, but numbers aren’t everything! Focus on quality engagement over the number of followers.

Important: Be sure that you make the terms of the contest clear and that you share with the winner’s info on your page.

2. Showcase New Products

Your products are core to your business success. Naturally, you want to showcase the latest and greatest products on your pages. When you’re coming up with Facebook post ideas for promotional products distributors, your products should definitely be at the top of the list.

Make sure you’re showcasing the products in the best way possible and use high-quality photos with accompanying links for additional information. This example from Promo Direct includes a video highlighting product features. This is a great way to show instead of telling.

3. Share Behind-the-Scenes Photos

Show some personality on your Facebook page! Business doesn’t always have to mean serious. Some of the most liked posts from business pages are of coworkers around the office, attendees at a tradeshow, or staff during a volunteer event.

4. Promote Newsletters

If you have a newsletter or catalog that you email out to your clients, sharing it on your page will increase exposure. If you want getting this done, we can take care of that for you.

Here’s an example from an OutboundEngine customer promoting their monthly newsletter on their Facebook page.

5. Find Interesting Information

Your customers are most likely marketers trying to promote their business. Sharing content that is industry adjacent and not actively promoting your business is good business. It sets you up as an industry expert and offers information without asking for anything in return.

Here’s a video Pinnacle Promotions did on giveaways for trade show booths. This video is a great example of providing helpful and applicable information for their network.

6. Have Some Fun

Make sure you don’t lose the “social” part of social media. We all check Facebook to be entertained in some form. If you can tie your fun update into your company, that’s a win-win. Check out how 4imprint did this in the link below.

7. Post Job Opportunities

A growing company inspires confidence in customers and staff. Facebook is a great place to advertise your open listings for multiple reasons. You can source great candidates from interested people who are following you, your job post can be easily shared with lots of networks, and you can brag about yourself in a way that isn’t overly self-promotional.

Wrapping Up

Facebook post ideas for promotional products distributors don’t have to be boring. They should include a mix of business-adjacent content and posts directly tied to your business. We know this can be complicated, time-consuming, and hard to keep consistent. OutboundEngine has been helping businesses with this and more for years. Let us show you how we can help give you more time back and check out a free demo.