Small business email marketing works. We know that it does. It’s the most direct way to stay in touch with your current and potential customers and tracking your ROI is extremely simple. However, figuring out exactly where to get started can be somewhat challenging. To help you out, I’ve put together a list of questions to ask yourself (or your team) before diving into an email marketing project.
1. Do you reach out to all of your customers at least once a month?
If no, then investing in email marketing is a good idea for customer retention and to help keep you top-of-mind.
2. Do you have email addresses of people who you’ve never met?
If yes, email marketing could be a good fit to help you nurture those leads to becoming long-term customers.
3. Does your business have seasonal fluctuations?
If yes, then email marketing can help drive business during those slower times of the year.
4. Do you want to get more out of social media?
You probably already use social media to some extent, but email marketing that’s integrated with Facebook, Twitter, etc. can help you maximize your return on those efforts.
5. Do you have the resources to consistently send out emails each month?
On average you’ll spend six hours of your time and between $300 and $1,200 to put together a marketing email. Considering that to be effective you need to send emails at least once per month, you’re looking at a significant investment to do it right.
At the end of the day, email marketing is a must for any small business owner that is serious about building a solid book of business. It helps retain existing clients and nurture leads so they become clients in the future.
![Better Email Etiquette Equals Better Marketing Results [16 Rules]](https://www.outboundengine.com/wp-content/uploads/shutterstock_411184843-1-400x250.jpg)
