As a real estate agent, you want to make an impression on customers and prospects. You want to be remembered more than your competition. To do this you need to keep in touch with these past customers, and email is a great way to stay top of mind.
That being said, 205 billion emails are sent each and every day, and this number is only growing. To be effective, your emails need to stand out with powerful subject lines.
At, OutboundEngine, we craft eye-catching, professional emails on behalf of our customers. On top of this we work to ensure great deliverability that is well above industry averages. In 2016 alone we sent out over 105,300,000 emails, and thus far in 2017 we’ve sent 132,500,000, and the year is not over quite yet.
To give you a little inspiration, we’ve compiled a list of our top-performing insurance subject lines of the year. Use these to help determine your 2018 marketing strategy and get the most out of your email campaigns next year.
1) Step-by-Step Guide to Creating an Emergency Binder
2) Fastest-Growing American Cities
3) 5 Mistakes New Homebuilders Often Make
4) 3 Types of Secret Spaces for the Home
5) When to Adjust Your Homeowners Insurance
Too many real estate agents spend time building a great email but leave the subject line as an afterthought. That’s a recipe for low open rates. Your content is valuable, so make sure it gets seen by taking the time to craft powerful, creative subject lines. You could be missing out on business that could be generated from the emails you spent so much time working on. Don’t let that be you in 2018.
These top subject lines above were crafted to help rather than sell and had great open rates, showing that a creative, value-driven approach is far more engaging than a direct pitch. Also, if you send these helpful and entertaining pieces, chances are people will send them to friends and family, earning you referrals. Who doesn’t love that?
Still unsure about how to send your strongest email to your database? Let us craft and send your emails for you!
![Better Email Etiquette Equals Better Marketing Results [16 Rules]](https://www.outboundengine.com/wp-content/uploads/shutterstock_411184843-1-400x250.jpg)
