Forget what your niece told you; Instagram is for more than selfies and food pics. It’s a fantastic app that will keep you in the news feeds of clients and give you a chance to showcase your unique personality and home listings in a lighthearted way.
With over 800 million active users, Instagram has proven to be a useful marketing tool for real estate agents. What started out as a simple app to share photos and follow family and friends has turned into a marketing opportunity and a necessary part of the social strategy mix for real estate agents.
We’ve tracked down the real estate-focused Instagram accounts that get all the love from clients for the creative, savvy updates they share. If you’re a real estate agent looking to up your ‘gram game, perusing these accounts is a great way to draw inspiration for your own account.
Ian Grossman, Keller Williams Realty
Grossman features beautiful snaps of new listings while calling out neighborhood highlights in his posts. He’s also done a great job of selecting a handle (@realestate_atx) that’s on trend with the types of things he’ll be posting about.
Luis Iglesias, Iglesias Realty Group
Impressive photography paired with alluring location details makes the Iglesias Realty Group account likeworthy. Especially, if you’re in the Miami market.
Zillow
Zillow takes advantage of video to share engaging, information packed video tours. We love the way they ask a multiple choice question in the post below to get their followers commenting.
Realty Austin
In addition to homes they are listing, RealtyAustin shares behind-the-scenes of life around their office and philanthropic work around Austin.
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McKinsey Tutor, Century 21
Tutor ‘grams cute personal touches and snaps of her listings and life as a real estate agent in Austin, TX.
Bill Larsen, Grupe Real Estate
Larsen makes excellent use of Instagram to feature impressive before and after renovation photos and highlight those often overlooked details of his listings.
Gary Keshishyan, Pinnacle Estate Properties, Inc.
Keshishyan spreads the word about new and recently closed listings utilizing various photo layout options and Instagram to spread the word.
Wrap-up
You can see how not only agents but major real estate companies are using Instagram to engage homebuyers, showcase properties and connect with local communities.
There are plenty of opportunities to get creative with your real estate Instagram account and tailor your posts to the type of clientele you want to attract. Instagram is not only useful but also simple to use and a lot of fun.
Feeling inspired? Get out there and get those likes!
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