OutboundEngine Explainer Video: Say Goodbye to “the Land of In-Between”

The explainer video is a necessity in the world of tech. So much so, in fact, that explainer videos have become a dime a dozen. You can attribute this to a few things: a decreased cost in video production, bandwidth improvements so that video streaming has become the norm, and consumer preferences to learn through entertaining, bite-size video content.

So, as part of a broader rebrand effort at OutboundEngine, we set out on the mission of creating the best explainer video ever.

We may be exaggerating a little, but we did set out on the mission to create a video that accurately sums up who we are and what we do. We didn’t want our explainer video to be just like any other you’d see — we wanted our video to feel, look and sound like us.

So, we decided to dive a little deeper than simply talking about how OutboundEngine helps business with their email and social media marketing. Our passion is to help businesses do something even more important: to never lose touch by staying in front of their customers, so we focused on that story.e

The concept of “the land of in-between” featured in the video is a creative way for us to bring attention to the time our customers face between when they meet someone and when that person needs them for their services. We help transform “the land of in-between” for our customers from a desolate, barren place, to a lush land of opportunity. And just like everything else we do, we wanted our video to show that we are bold, dedicated, and insightful.

So here it is. We love it, and we hope you do too. A special shout out to Explainify, our video partner, who helped us make this happen.

Enjoy!